• Chris Cooper

Daily Directive: 070220



Daily Update

The path to success is littered with great ideas that failed because they were poorly marketed. Too often our ideas fail because we haven’t told the right story, in the right way.

  • Your idea deserves better.

  • You don’t have to get caught up in the war for attention.

  • You can’t change minds without winning hearts.

  • You can learn to tell better (true) stories—the kind that change how people feel, and in turn what they do.

Daily Lesson

In this episode of Two-Brain Radio, I’m going to tell you how to tell better stories.

I have a workbook for you to download in the show notes. You can follow along there, and of course TwoBrain clients get all of these step by step instructions, templates and even white labeled blog posts to copy and use on the Roadmap.

Daily Directive

Download the Storytelling Workbook from the link above.

Flip to the Checklist page.

Choose two questions to answer that your audience is asking.

Publish them on your website.

Link to the blog post URL on social media (your amplifiers.)

I can’t say it often enough: Your #1 goal on social media is to get people OFF social media.

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